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Our Story

Cuddlecakes is the brainchild of Gretchen Casey, a mother, wife, attorney, cozy gamer, and aspiring girl boss. The idea was based on personal interests - everything cute, cozy, simple, and fun (and, of course, pink) - and as an avid video gamer, a Japanese inspiration was a given. It was also inspired by her everyday struggles as a highly ambitious person with ADHD and chronic pain.

Through Cuddlecakes, she hopes to help people who want to be happy and successful, even if they sometimes struggle to fit into the boxes society wants to place them in. Our goal is to celebrate those people for who they are, and to prove that you don't need to be able-bodied or neurotypical to live a joyful and colorful life.